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Med spas & aesthetic clinics

Med spa website design,
built consult‑first.

A med spa is partly a medical practice, and the site has to behave like one. It screens, it informs, it routes. Then it hands your front desk a consultation request from someone who already knows what she is asking for. $999 flat, first year of hosting and edits included.

Start my website See Alder Medical Aesthetics

What this build puts first

It screens before it books.

$999.

One flat fee · any size practice
A year of hosting and edits included

Those are what change for a med spa. The rest is the same on every build: design, copy, booking, search, a year of hosting and edits, and a site you own. It is all on the services page, and the money is on pricing.

The button problem

A booking button your clinic cannot honor.

“Book Botox now” is a common med spa button and the least defensible one. A neuromodulator is a prescription product, ordered by a qualified provider after an evaluation in most states. Nobody should buy it off a calendar at eleven at night.

So the desk spends the week unwinding bookings that were never real, and a first‑time client who expected a syringe gets a consultation instead. The fix: the loudest button requests a consultation, and the treatment calendar sits one layer behind it.

New patients request. Returning patients book.

The request form stays short, the calendar is real, and neither pretends to be the other.

Say what a consult actually is

How long it runs, who she meets, whether treatment can happen the same day.

Alder Medical Aesthetics, a portfolio site for a med spa website built by Yeti Design Co. Alder Medical Aesthetics · portfolio site

Proof

A med spa site I built.

Alder Medical Aesthetics is the med spa in the portfolio. Send the consultation request and watch what it asks for, and what it deliberately leaves out.

Open the Alder site

Run a spa side alongside the clinic? The day spa build covers that half. Offer laser tattoo removal? The tattoo studio build has that vocabulary.

The sequence

Five steps, and only one of them is a booking.

  • (01)
    She finds you, and she reads.
    Aesthetic patients research for weeks, and the clinic that explains the appointment and the days after wins.
  • (02)
    She screens herself.
    The questions that would move her appointment sit on the page before the form, phrased as a conversation rather than a rejection.
  • (03)
    She requests a consultation.
    Who she is, which areas she is interested in, when she can come, one open box. Nothing clinical.
  • (04)
    Your system takes the chart.
    Medical history, medications and consent are taken at the visit, in your own charting software. The website links there; it does not do that job.
  • (05)
    You book the treatment.
    After a qualified provider has evaluated her. By then the entry is real, the consent is signed, and nobody is renegotiating at the front desk.

Where the medical history lives

The contact form is not a chart.

A generic website form emails plain text to an inbox and keeps a copy in the provider’s dashboard. Fine for what does a HydraFacial cost. Wrong place for a list of medications, a pregnancy, or an autoimmune diagnosis.

Health information belongs in the system your practice runs under a business associate agreement, your EMR or practice‑management platform. So the website form stays non‑clinical and the confirmation routes her to your intake link. I am a designer, not your compliance counsel, so confirm the setup with whoever advises your practice.

What the website form asks

Contact details, the areas she is interested in, when she can come in, and one open box.

What it never asks

Medications. Diagnoses. Pregnancy status. Allergies. Photographs of her face. All of it belongs behind your intake.

Screening

The questions that change the schedule.

Your provider decides who is a candidate. The site raises these questions before someone drives across town for an appointment that has to move, and makes clear a yes starts a conversation.

Pregnancy or breastfeedingCommonly a deferral for injectable and energy‑based treatments
Blood thinners and supplementsOften discussed before injection, never stopped without her prescriber
Autoimmune or neuromuscular conditionsA provider conversation, not a web form’s decision
Recent dermal fillerTiming matters before laser or energy work in the same area
Recent isotretinoinMany resurfacing protocols wait, and the wait is measured in months
Active infection or a cold soreThe treatment area has to be clear first
Recent vaccination or dental workSome practices space injectables around both
An event on the calendarBruising and swelling need runway. Book backwards from the date

Say it correctly

Four pairs the internet keeps confusing.

Patients compare several clinics, and mixed‑up vocabulary makes a practice sound like the least careful of them.

01A neuromodulator is not a dermal filler+
One relaxes the muscle that creases the skin. The other adds volume beneath it. Different products, different pricing logic: units against syringes. A page that blends them tells an informed reader everything.
02Microneedling is not a chemical peel+
Microneedling is mechanical: fine needles, a device, controlled injury. A peel is chemical: an acid solution at a chosen depth. They sit near each other on a menu and are not substitutes.
03IPL is not laser resurfacing+
Intense pulsed light is broadband light, not a laser, generally used for pigment and vascular concerns. Ablative and fractional resurfacing are a different device class, downtime and consent form. Listing them together is a tell.
04PRP is not a filler+
Platelet‑rich plasma is drawn from the patient and processed in the room. Filler is a manufactured product in a syringe. They appear in the same sentence constantly, and they are not the same treatment.

Dermaplaning, a HydraFacial and a medical‑grade facial get the same care. If you run lash and brow work alongside the injectables, the lash and brow build covers that side.

Photography and claims

Before and after, carefully.

Before‑and‑after photography is the most regulated thing on a med spa site. State boards have advertising rules and the FTC has its own on endorsements, so getting it wrong means a board complaint, not a design fix.

So I build the structure and you approve the substance. The consent field, the disclaimer placement, the gallery that loads on a phone: that half is mine. Every clinical claim and every result shown is yours.

Written authorization, separately

Permission to treat is not permission to publish. The release is its own document, and the gallery only holds images that have one.

Standardize the capture, retouch nothing

Same lighting, angle, distance and expression, makeup off in both frames. No filter, no smoothing pass, no crop that changes the framing. One edited frame undoes the whole gallery.

Careful with superlatives

Permanent. Safe. Painless. Guaranteed. Each invites a question you would rather not answer. Results‑vary language sits with the photographs, not the footer.

Page‑by‑page structure is in the guide to med spa websites.

Who is in the room

Credentials do more work than any layout.

A provider page works on the strength of one paragraph: who holds the syringe, what she is licensed to do, and where she trained. A stock portrait in a white coat tells her nothing about who will treat her.

So it names who injects, who handles facials and peels within scope, and the medical director where your state requires one. You supply every credential, and nothing reaches the page you cannot document.

How the money actually works

Memberships, packages, and the second visit.

A med spa’s money runs on the series: microneedling as a course, laser as a package, neuromodulator on a rhythm. A price page that lists single treatments and stops leaves most of it off the site.

NeuromodulatorPer unit or per area, stated the way you actually charge
Dermal fillerBy the syringe, with the plain note that most areas take more than one
Series pricingMicroneedling, peels and laser, with the session count shown
Membership tiersMonthly fee, what it banks, what it discounts, how to cancel
Manufacturer rewardsAllē and ASPIRE. Name them, your patients already carry them
Gift cards and pre‑paidReal money in December, and usually invisible on the site

Two notes. Put membership cancellation terms where people can find them, because terms that are hard to find make people hesitate to sign. And publish enough price to filter, so the phone is not full of people shopping on price alone.

Booking

Why the cheap salon platforms often don’t fit.

Most beauty booking software was built around a chair and a time slot. A med spa also needs a chart, a consent form and a consultation that is not a treatment.

BoulevardBuilt with med spas in mind: consultations, memberships and package tracking
MindbodyDeep on memberships, series and multi‑location scheduling. Heavier to configure
ZenotiBuilt for groups. It earns its weight once three locations roll up into one report
Aesthetic Record, PatientNowThe med spa EMR category: charting, consents and scheduling in one system. If you inject, look here first
Square, Vagaro, GlossGenius, AcuityGood salon tools, and I wire them most weeks. Ask what each does with a consent form before running a clinic on one

Whatever you already run, the site routes into it, with a real embed where one exists. I will not ask you to switch platforms in a launch week.

Questions

What practice owners ask before anything is signed.

01How much does a med spa website cost?+
$999, flat. Design, build, launch and the first twelve months of hosting, security, booking integration and unlimited small edits. A single-provider practice pays the same as a twelve-room clinic. Half up front, half when you approve the preview, before the site goes live. After the first year, hosting and support renew at $300 a year, or $30 a month, or I hand the site over free.
02Should the main button say Book Now or Book a Consultation?+
For new patients, a consultation request. Injectables are prescription treatments that generally require evaluation by a qualified provider first, so a direct-booking button promises what the clinic cannot deliver on the day. Returning patients who have been evaluated get the treatment calendar, one layer in.
03Can I collect medical history through the website contact form?+
No. Keep the website form non-clinical: contact details, the areas she is interested in, when she can come in, one open box. Medical history, medications and consent belong in the EMR or practice-management system you already run under a business associate agreement, and the site should route her there. Confirm the arrangement with whoever advises your practice.
04Which booking platform works best for a med spa?+
It depends on whether you need a chart. Boulevard and Mindbody sit at the higher end for consultations, memberships and packages. Zenoti suits multi-location groups. The med spa EMR platforms (Aesthetic Record, PatientNow and their peers) combine charting, consents and scheduling. Square, Vagaro, GlossGenius and Acuity are good salon tools, but ask what they do with a consent form first.
05Can you show before-and-after photos?+
Yes, with the consent and disclaimer structure those galleries need. You supply the images and the written photo authorization. I build the standardized layout, place the results-vary language with the photographs rather than in the footer, and keep the gallery fast on a phone.
06How long does it take?+
Seven days from the form to a live site. If the preview is not in your hands by day seven, I refund half the build fee and launch the site free.

A week after the form, the practice is live.

Tell me what you treat, who performs it, and what you book on. I reply the same day with what I would build and which week I could start.

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I also build for: Hair salons · Barbershops · Day spas · Lash & brow · Nail studios · Tattoo studios

Written by Kyle Archuleta, founder of Yeti Design Co. · Last updated