Everything your website needs, in one $999 fee.

Your site should look like your studio before anyone reads a word.

A template gives every salon in town the same bones and asks you to be the one that looks different. I start from your room instead: the light in it, the work that comes out of it, the kind of client who already books you. The type, color and layout are chosen to match.

Usually five pages: home, services, about, gallery and contact. All of them are built for a phone held in one hand, outside, by someone deciding whether to walk in.

See the portfolio

Every word on it, written the way you would say it.

Most beauty websites stall on the words. The owner meant to write them, the designer left placeholders, and two years later the about page still says “coming soon.”

I write every sentence from your form and your feed, in the voice you use with a client in the chair: services that say what happens and what it costs, an about page that sounds like a person, and the details that tell her what to expect when she books. Nothing is left for you to fill in.

Booking goes straight into whatever you already use.

Square, Vagaro, GlossGenius, Boulevard, Mindbody, Acuity, Booksy. Whichever one runs your day, the site plugs into it. No second calendar, no double entry, no client stranded on a contact form waiting for you to text back.

The booking button sits on every page, within reach of a thumb. She sees the work, she picks a time, she is in your book.

Set up so Google and ChatGPT can tell people what you offer.

Every page is labeled in the format Google reads and AI apps like ChatGPT quote from: the services you offer, what they cost, your hours, your reviews. When someone asks her phone who does extensions nearby, there is something clear for it to find.

Around that sit the unglamorous parts, done properly: titles, descriptions, headings, image text, a sitemap, and pages that load in under a second.

Twelve months of hosting and edits, inside the same fee.

Hosting, the security certificate, backups, renewals, and every small change a year brings: new prices, a stylist who joined, holiday hours, a better photo for the homepage. Text me the change and it is up the same day.

There is no monthly bill in year one and no ticket queue. After that, hosting and support are $300 a year or $30 a month, or I hand you the whole site to run yourself, free.

The domain and the site files are in your name from day one.

Plenty of studios find out too late that they never owned their website. The agency held the domain, the builder held the files, and leaving meant starting over.

Here, nothing is rented back to you. If you ever leave, all of it goes with you.