A one-person studio
built for beauty owners.
My name is Kyle. I build websites for beauty businesses, only — hair, lash, skin, nails, spa, barber, tattoo. Fifty sites in. Crested Butte, Colorado. Booking owners nationwide.
Kyle · Studio · Crested Butte, CO
I started Yeti because most beauty owners were paying agencies five thousand dollars for sites that read like a brand consultancy wrote them — and never brought anyone through the door. So I built the opposite. One person. Beauty-only. Seven days. Fifty sites later, the discipline is the same: a fast site, written like a person wrote it, that respects the work being done in the chair.
Your website is the front door to your room.
Before someone books a chair with you, they look at your site on their phone for ninety seconds. If it's slow, generic, or hard to read in bed at 11pm, they'll book somewhere else. The website's job is one thing: get the next appointment. Everything I build is in service of that.
No decks. No discovery calls.
No moodboards, no kickoff workshops, no Figma threads, no quarterly retainers. Twenty minutes on the phone Monday morning — that's the brief. Build through the week. Live by the next Monday. The whole engagement, start to finish, fits in a single sentence.
Agencies sell time.
I sell finished sites.
A typical agency charges $5,000 for a site because they bill ninety hours: discovery, moodboards, four rounds of revisions, project managers, account managers, and a designer who's never set foot in a salon. Most of that hour-count exists to justify the invoice — not because your site needs it.
I build differently. One person. One niche. Fifty sites of pattern recognition behind every brief. No middle layer. The work is the same — design, copy, photography direction, booking integration, SEO — just stripped of the parts you'd never see anyway.
$299 is the math working in your favor. Same craft, different overhead.
Quietly building
with the first studios.
Yeti is in its first cohort. A small handful of beauty owners are getting their sites built right now — quietly, without a big launch announcement. Real names, real numbers, and real reviews will live in this section once those sites are up and the bookings start landing. Not a day before.
Seven days from now your studio has a site that actually books clients.
Most owners send the brief on a Friday afternoon. The site goes live the next Monday morning, before they finish their first coffee. No kickoff. No deck. Just send me a note.