Boulevard’s plans: what is on every tier, and what actually costs extra

I wire Boulevard into salon and med spa websites, and I have no arrangement with it or its competitors. Everything below is from Boulevard’s pricing page and its plan comparison, checked on October 19, 2026, for its Salon & Spa plans unless I say otherwise.

What does each Boulevard plan cost?

Med spas see a separate set of Aesthetics plans: $199 a month for up to three professionals, then $455 and $520 per location, offered at $364 and $416 this fall. Those include forms, charting, photo markup and sign-off, and HIPAA compliance.

What is on every plan, including Essentials?

This is the part the common answer gets wrong. Boulevard’s comparison marks all of these on Essentials, Premier and Prestige alike:

• Booking deposits, saved client cards, and account balances
• Resource scheduling, for rooms and equipment
• The waitlist, group booking, and multi-staff appointments
• Memberships with autopay, series and packages
• Processing and finishing times, check-in and walk-ins, text and email reminders
• Offer codes, referrals, ratings and the loyalty program
• Commission tracking, permissions, the professional app, and standard and advanced reports

So a five-chair salon that wants deposits and a treatment room booked properly does not need Premier for either. If someone tells you otherwise on a call, ask them to show you on the comparison table.

What changes as you go up?

A handful of rows on the comparison are blank under Essentials and marked under Premier and Prestige: shared memberships, prepaid product units, the multi-location tools (support, reporting and location-level billing), Google Analytics and the Meta Pixel. Add the provider cap and that is the real difference. Essentials is a single location of up to five people that does not need ad tracking. The moment you hire a sixth provider or open a second room in another building, you are on Premier.

Prestige over Premier is $130 a month at the normal price, or $104 on the fall offer. For that you get forms included (otherwise from $65 a month), ten times the free texts and email blasts, and more storage. If you would buy the forms add-on anyway and send a lot of texts, Prestige can work out close to even.

The per-booking charge: automated campaigns

On every plan, Boulevard’s automated campaigns are listed at $2 per completed appointment. Boulevard describes them as free to send, paying only for results: the campaigns that nudge a lapsed client to come back. You pay when one of those becomes a finished appointment, not for ordinary bookings.

Whether that is good value is simple arithmetic against your average ticket. On a $90 service, $2 is a small share of a client who might not have come back. What I would want before switching it on is to see how Boulevard decides which appointments a campaign gets credit for, because that decides what you pay.

Texts are the other usage cost. Each plan includes free texts, 250 or 2,500 a month. After that, the page says you pay by the number of texts you send and receive, without listing the rate. Email blasts beyond the allowance are $0.01 each.

Everything else that costs extra

The pricing page does not state a contract length. It offers 10% off for paying annually, and you still sign up through a demo.

Which plan fits which salon?

Up to five providers, one location: Essentials. Deposits, rooms and memberships are all there.

Six or more providers, or a second location: Premier. The provider cap decides this, not the features.

A med spa or a salon that lives on forms and texts: price Prestige, or the Aesthetics plans, against Premier plus the forms add-on.

If Boulevard’s prices are more than your salon needs, the booking software comparison covers four cheaper platforms by team size, and the GlossGenius guide prices ten staff across several of them.

The website in front of Boulevard

On a laptop, Boulevard’s booking opens as a panel over your own site. On a phone it leaves your site for its own page with your logo on top, which I tested step by step in Vagaro vs Boulevard on a phone. Either way, the site is what she reads before that: treatments and prices, who she is booking with, the deposit policy in plain words. That is how I build med spa sites and hair salon sites on Boulevard.

Plans, features and add-on prices from Boulevard’s pricing page and plan comparison, checked October 19, 2026. The fall prices are a limited-time offer for new customers. Check the live page before you commit.

Questions owners ask about Boulevard’s plans