Nail studios

Nail studio website design,
priced on the page.

“How much for a full set?” depends on six things, and most studio menus answer one. A site that answers all six books the appointment instead of taking the call. $999 flat, first year of hosting and edits included.

Start my website See The Gilded Nail

What this build puts first

Every number a client would otherwise phone for.

$999.

One flat fee · any size studio
A year of hosting and edits included

Those are what change for a nail studio. The rest is the same on every build: design, copy, booking, search, a year of hosting and edits, and a site you own. It is all on the services page, and the money is on pricing.

Square
Vagaro
Boulevard
GlossGenius
Phorest
Acuity

Your booking software stays where it is. I wire the one you already use into the site, so a client reads a service on the page and books that exact service, under that exact name, without ever leaving what she was reading.

The question · Asked by phone, several times a day

The six things that move the number.

A full set of short almond Gel-X in one color and a full set of long coffin acrylic with chrome share three words and very little else, least of all the price. So most studio sites post one number that is wrong for most of the work, or write “call for pricing,” which reads as the price is bad. Neither books anyone. I build the menu from the six parts that actually move the number.

(01)
Technique sets the base.
Gel-X, acrylic, BIAB, dip powder and structured gel are different products with different chair time. The number the row is built on.
(02)
Length is a step, not a shrug.
Short, medium, long, extra long. More product, more filing, more structure. A stated step per length beats “prices may vary.”
(03)
Shape is filing time.
Square and squoval are quick. Almond, coffin and stiletto take real work to keep even across ten fingers. If that costs more, say so.
(04)
Art has its own tier.
One accent nail, half a set, a full set, freehand. Chrome, ombré and a French sit at different points, and this is what people are most afraid to ask about.
(05)
Removal is a service.
Soak-off is chair time, and somebody else’s acrylic is not the same job as your own gel. Two lines, two prices.
(06)
Then the return visit.
A two-week fill and a three-week fill are not the same appointment. Publishing both sets the rebooking cadence before she leaves.

A menu that answers one of the six leaves the other five to be answered out loud, mid-set, hands wet, with somebody waiting.

Hands with a freshly finished manicure: the kind of close-up detail a nail studio gallery has to hold.

The Gilded Nail · portfolio site

Proof

A nail studio site I built.

The Gilded Nail is the nail studio in the portfolio, built end to end so you can see how the architecture behaves. Every service carries its price and its chair time. Art sits in three named tiers. Removal has its own line, priced one way for her own work and another for somebody else’s. Open it on your phone and price a coffin acrylic set with chrome.

Open The Gilded Nail

Technique · Eight words that are not synonyms

Name the work the way she searches it.

Each of these is a different service, with its own product, duration and client, and your regulars know the difference. Someone who wears BIAB is not shopping for acrylic. Someone who has found Gel-X searches for it by name. A menu that says “full set” and stops loses that search and tells an experienced client you probably do not do what she wants.

Gel-XSoft-gel extension tips, full-cover, no filing of the natural nail

BIABBuilder in a bottle, brushed over the natural nail as an overlay

Structured gelAn apex built by hand. Strength without an extension

Acrylic full setLiquid and powder over forms or tips. The long-wear standard

Dip powderNo lamp. Quick to apply, and a removal of its own

Russian manicureDry, e-file cuticle work. Longer in the chair, cleaner line

OmbréA blended fade, most often on acrylic. Priced above a solid

ChromePowder burnished over gel and sealed. An add-on, not a set

Every row should carry three things: the technique, the price, and roughly how long it takes.

III

Add-ons · Where the margin lives

Hide the art pricing
and you will hear about it.

The base set is your volume. The add-ons are your margin: art, chrome, length, a French, a repair. Owners hide add-on pricing because listing it feels grubby, and get the opposite of what they intended: a client who agreed to one number, paid another, and is writing a review about it tonight. Nobody minds paying for art. People mind finding out at the card reader.

Art requests arrive as screenshots, and a screenshot cannot travel down a phone line. So when a design needs a quote, the site gives her a form: attach three photos, pick a length and a shape, name the occasion. You answer that evening, in writing, instead of guessing out loud with a client in your chair.

The room · Walk-ins, appointments and the clock

Regulars book ahead. Everyone else walks in.

Two visitors, one homepage

A nail studio sits between a barbershop, where the whole question is “are you open and how long is the wait,” and a hair salon booked three weeks out. Your week is both: regulars on a fill cadence, and someone in the parking lot choosing between you and the place two doors down.

So the top of the page answers the walk-in first (open now, hours today, tap to call) with the booking flow beneath it. One homepage, two speeds. Most nail studio sites serve the second visitor and quietly lose the first.

Be honest about the clock

A full set with art can run three hours. A fill and a color change might be ninety minutes. If the site does not say so, somebody books the three-hour appointment on a lunch break, and you either rush work you would rather not, or lose half the slot.

Durations on the menu do the scheduling for you. And on the long ones a deposit taken at booking, through the platform you already use, turns your most expensive slots into the ones that hold.

Sanitation · What she is reading for and rarely finds

Clients check your sanitation.
Almost no site mentions it.

New clients look for this before they book a studio they have not tried. You already do every step of it, and four plain sentences put it where a nervous first-timer can find it.

(01)
Implements, sterilized.
Autoclave or hospital-grade disinfection between every client. And say which. Naming the method is what makes it believable.
(02)
Single-use, then binned.
Files, buffers and toe separators used once, then binned. Write the sentence. It answers what she was never going to ask in person.
(03)
No MMA.
The clients who care know the acronym and search it. Three words on your services page and you win an argument you were never in.
(04)
Pedicures, pipe-free.
Pipe-free jets or disposable liners, cleaned between clients. The one people worry about most and ask about least.

The gallery · Instagram is already the portfolio

Don’t compete with your own feed.

Your feed is where the work lives. Clients already look there and it updates itself, so a gallery that duplicates it goes stale by the second week, at which point you stop maintaining it.

So the site does what the feed cannot. It holds a curated set (twenty or thirty pieces you chose) sorted by what people shop for: technique, length, shape. Someone looking for short almond BIAB sees only short almond BIAB, in two taps. Then it hands off to the live feed, so the newest work is one link away and you never update two places.

The other half is resolution. Nail work is judged on a phone at arm’s length, the same close-up problem a lash studio has, and template builders compress galleries hard enough that chrome goes flat and a freehand line goes soft. I build them to hold the detail.

Your best set of the year should look, on your own site, the way it looked on the hand.

Further readingHow clients actually search for a nail studio, what the site has to carry, and why a DM makes a poor booking system: the guide to nail studio websites.

Questions

Asked by nail techs, usually by text.

01How much does a nail studio website cost?+

$999, flat. Design, build, launch and the first twelve months of hosting, security, booking integration and unlimited small edits: prices, hours, a new tech, fresh sets in the gallery. A one-table studio pays the same as a twelve-table salon, and nothing else is billed in year one. Half up front to reserve your build week, half when you approve the preview. After year one, hosting and support renew at $300 a year, or $30 a month. If you would rather run it yourself, I hand the site over free.

02How do I price a full set on the website without undercutting myself?+

Price the parts, not the outcome. Technique sets the base: Gel-X, acrylic, BIAB, dip powder and structured gel are different products with different chair time. Length and shape sit above it as a stated step. Art is its own tier, removal its own line. She arrives already agreeing to the number, and you stop discounting because somebody was surprised at the end.

03Can the menu use real technique names like Gel-X and BIAB?+

Yes, and it should. Gel-X, BIAB, structured gel, dip powder, acrylic full set and Russian manicure are what clients type into Google and Instagram. Writing “full set” and stopping costs you the search and tells an experienced client you probably do not do her service. Name the technique, the finish and the length in one row.

04How should nail art be priced on the site?+

Openly, in tiers. Per-nail accent, half set, full set, then freehand and 3D by quote. Hidden art pricing is a common reason a first-timer feels ambushed at checkout, and a quick way to lose a review. Where a design truly needs a quote, take her reference photos through a form instead of sending her to the phone.

05Is removal a service I should list separately?+

Yes. Soak-off is real chair time, and somebody else’s acrylic is not the same job as your own gel. List both, with prices, and say whether removal is included when she rebooks. It reads as fairness rather than an upcharge.

06Can you put my sanitation standards on the site?+

Yes, in plain language. Autoclaved implements, single-use files and buffers, no MMA, pipe-free or liner pedicure basins. New clients read for this before booking somewhere they have not been, and almost no nail studio site says it out loud. It is the cheapest trust on the page.

07Does the site handle walk-ins as well as booked appointments?+

Both. Nail studios sit between a barbershop and a hair salon: part of the week booked three weeks out, part of it walking in at two on a Wednesday. Today’s hours and a tap-to-call number go where a walk-in finds them, with a real booking flow underneath.

08Which booking platform do you work with?+

Whichever one you already use: Square, Vagaro, Boulevard, GlossGenius, Phorest, Acuity. There is no migration and no second system to learn. I connect your existing account, keep every service name on the site identical to the one inside it, and set add-ons up as bookable modifiers where the platform allows.

09How long does it take?+

Seven days from the form to a live site. If the preview is not in your hands by day seven, I refund half the build fee and launch the site free.

Seven days from the form, the studio is live.

Send me your service menu as it stands, however messy. I reply the same day with how I’d structure it and when I could start.

Start my website

I also build for: Hair salons · Barbershops · Day spas · Lash & brow · Med spas · Tattoo studios

Written by Kyle Archuleta, founder of Yeti Design Co. · Last updated 8 September 2026