Plume Lash & BrowPortfolio site →
Lash & brow
Lash & brow website design,
built around the fill.
I build lash and brow sites around the fill: rebooking one tap from anywhere, two‑ and three‑week fills priced as the separate appointments they are, and an aftercare page you can text after every set. $999 flat, live in seven days, first year of hosting and edits included.
What this build puts first
Everything on it protects the fill cycle.
Those are what change for a lash and brow studio. The rest is the same on every build: design, copy, booking, search, a year of hosting and edits, and a site you own. It is all on the services page, and the money is on pricing.
Seven‑day guarantee
Seven days from the form to a live site. If the preview isn’t in your hands by day seven, I refund half the fee and launch the site free.
You own everything
Your web address and your site are in your name from day one. Leave whenever you like and take all of it with you.
The economics
Lash clients come back every two or three weeks.
Most website templates assume a one‑off sale. Your room doesn’t work that way: a client books a full set once, then comes back every two to three weeks for as long as she wears lashes. The fills are the business, so the site’s job is keeping her on that clock.
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Day 0The full set. Two to three hours.You map her eyes, isolate every natural lash, and place extensions one at a time. It is the longest appointment she will ever sit for and the only one she will ever pay full‑set price for. It is also the appointment that decides whether there is a cadence at all.
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Day 14–21The fill. Under ninety minutes.Natural lashes shed on their own schedule, a few every day, and they take the extension with them. By week two the set has thinned enough to want attention. By week three it is visibly grown out. A fill removes what has traveled too far down the lash and replaces what has gone. Shorter, cheaper, and the appointment that actually pays your rent.
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Day 28+The set is gone.Past three weeks, four at the outside, there is not enough left on the lash line to fill. She pays full‑set price again and you spend a two‑hour block on work a fill would have covered in eighty minutes. Nobody plans it. It happens because nothing reminded her.
Plume Lash & Brow · portfolio site
Proof
A lash & brow site I built.
Plume Lash & Brow is the lash studio in the portfolio, built end to end so you can click it instead of imagining it. The set menu, the fill windows, the aftercare page and the rebooking path are all in there and all working. Open it on your phone. That is where your clients will see it.
The highest‑value thing on the site
Rebook her before she stands up.
The most valuable thing a lash site does happens in the four minutes between the mirror and the door, while she is still holding her phone and still delighted. Every day past that, the odds fall. She goes back to work, the calendar fills, and the next fill becomes something to sort out later. Later is week four.
So booking a fill is one tap from anywhere on the site, and a regular never has to wade through first‑timer questions to reach it. A QR code taped to the mirror and a confirmation email that ends with her next window already worked out do the rest. It is the difference between a client on a cadence and a client on a whim.
Two doors, not one
“New here” and “Book my fill” are separate paths from the first screen. Different questions, different lengths, different money.
Say the window out loud
Two to three weeks, in writing, on the page. It sets the expectation long before it turns into an awkward conversation at the desk.
Price the windows separately
A two‑week fill and a three‑week fill are not the same appointment. Listed separately, she self‑selects honestly and your schedule survives.
Policy where she can see it
Deposit, cancellation window, late‑arrival rule. On the booking page, not discovered at the chair.
What the booking system has to survive
Every appointment is a different length.
A full set can run two to three hours, a fill under ninety minutes, a lash lift about an hour, a brow lamination forty minutes. Almost no other beauty service has that much spread inside one menu, and almost every booking system defaults to a uniform slot.
Set it that way and you get one of two bad days. Either you pad every slot to the longest service and give away hours you never bill, or you let a mega volume full set drop into a fill‑length window and spend the afternoon running an hour behind on somebody else’s eyes.
So I set real durations per service and per artist in Square, Vagaro, Boulevard, GlossGenius, Acuity or Mindbody during the build week, with cleanup and consult time inside the service rather than smeared across the day. That is booking setup, not design, and it is where most builds stop short. The same clock runs a nail studio, where a two‑week gel fill and a full acrylic set are also nothing alike.
Then there is the part nobody enjoys writing.
Lash adhesive is cyanoacrylate. Sensitivity and true allergy are not the same thing, and a client can develop either after a year of uneventful sets. The wording is yours or your insurer’s, and it is the one piece of copy on a lash site worth getting in front of a professional.
What the site owes you is placement. I put the adhesive note, the patch test offer and the intake question on the path to booking, so she passes them at home rather than on a clipboard while you are gloved up and running behind. Clients who have had a bad reaction somewhere else are specifically looking for a studio that mentions it first.
The other half of the room
Brows are a separate license.
Lash and brow share a menu and a chair. They do not share a rulebook. Lamination, henna, tinting, waxing and threading fall under a cosmetology or esthetics license in most places. Microblading often does not: much of the country regulates it as a tattoo, with its own license, bloodborne pathogens training and inspected room. Rules vary by state and county.
A client researching permanent makeup is researching nervously and will read every word, so that page names who holds the license, shows what healing actually looks like, and prices the perfecting session at six to eight weeks into the package rather than springing it as a second appointment.
Every one of those has its own cadence, four more clocks running alongside the fill cycle, and a menu that prints the interval next to the price does most of the rebooking for you. If your room also runs injectables or laser, you are closer to a med spa website. If lash and brow sit inside a broader treatment menu, it is a day spa website.
Showing the work
Lash work photographs badly.
This is the one place where a lash and brow site is technically harder than almost any other beauty site, and where a template will quietly fail you. Everything you do happens at a scale of a millimeter or two. To show it at all, the camera has to be close enough that three separate physical problems arrive at once.
DetailThe three things that go wrong at this scale+
Depth of field collapses
Close in, the plane of focus is a few millimeters deep. The inner corner is sharp and the outer corner is not, or the fan is sharp and the lid behind it has gone to mush.
Ring lights shift color
Shadowless, convenient, and cooler than daylight. Warm skin goes grey and brow color suffers worst. Henna that reads warm auburn in the room reads flat brown on the phone.
Compression eats detail
A dense set is thousands of fine dark lines against skin. That is precisely the high‑frequency detail image compression discards first. Sharp in the camera roll, soft on the site.
Some of that is fixed at the chair with a second source off‑axis to break the flat frontal wash. The rest is the site’s job: galleries served at sizes that hold the detail, in modern formats, with no filter laid over your color and no blur‑up placeholder leaving the first impression soft.
The one thing that photographs perfectly is lash mapping. A map is line art, a diagram of the eye with the lengths written across it. It survives compression and a phone screen, and it shows a nervous first‑timer there is a method behind the result.
Retention, both meanings
Aftercare is a retention tool.
The word does double duty in your business. Retention is how long the extensions stay on, and retention is whether she comes back. The first decides the second.
The first forty‑eight hours settle the set: no steam, no oil‑based cleanser, nothing sleeping face‑down into the pillow, and brush them. A client who loses half her set inside a week believes you did bad work. She is usually wrong, and she usually does not come back to be told so. She books somewhere else and says nothing.
So an aftercare page is not a courtesy. It is the thing standing between a good set and a quiet bad review. One page, one URL, linked from the booking confirmation, pinned in your bio, texted after the appointment. Answering the same question every week is unpaid work; a page you send once does that job for the next five years.
It carries what normal shedding looks like, what oil does to adhesive, when to book the fill, and what to do if something feels wrong. Then the booking link at the bottom, because the person reading aftercare at ten at night is the likeliest person on your site to book.
Questions
What lash artists want to know first.
01How much does a lash and brow studio website cost?+
02Can the site treat two‑week and three‑week fills as different appointments?+
03What should the site say about patch testing and adhesive sensitivity?+
04Do you build microblading pages differently?+
05My lash photos look soft once they are on my site. Can that be fixed?+
06Which booking platforms do you connect?+
07How long does it take?+
One week from the form, your studio is live.
Send a few details about your studio: what you offer, what you use to book, roughly how the cadence runs. I reply the same day with what I would build and when I could start.
Written by Kyle Archuleta, founder of Yeti Design Co. · Last updated