II
— Work
Thirteen example sites,
Thirteen example sites,
thirteen kinds of room.
Each site below is an editorial mockup of a kind of beauty business I build for. Names, photos, and reviews are illustrative — but the design, copy, layout, and booking flow are exactly what I'd ship for a real client in that niche. Pick one that's close to your shop and walk through it.
A Nashville salon
that wanted its waitlist back.
— The brief
A two‑chair salon with a five‑year client list, an Instagram that didn't book and a website built in 2017. We rebuilt the booking flow, the photography, and the room itself — on the page.
02
Kingsmen Barber Co.
Foundry editorial · Atlanta walk-ins, brass and signal red
Atlanta · ’25
03
Solstice Spa & Wellness
Sanctuary editorial · Marcellus serif on cream and forest
Scottsdale · ’25
04
Plume Lash & Brow
Soft-luxe boutique · Italiana on blush and cream
Charlotte · ’24
05
Revive Medical Aesthetics
Clinical editorial · Tenor Sans on navy with copper accents
Denver · ’25
06
The Gilded Nail
Playful editorial · Big Shoulders display, color-of-the-season
Austin · ’24
07
Ironwood Tattoo & Piercing
Sacred editorial · Cinzel engraved on charcoal with blood crimson
Portland · ’25
08
Heritage & Sons Barber Co.
Vintage 1920s · Playfair + IM Fell on cream and oxblood
Brooklyn · ’26
09
Stillwater Day Spa
PNW retreat · Cardo on slate, sage, and bone — minimal
Olympia · ’25
10
Wisp Lash Studio
Ultra-soft boutique · DM Serif italic + Pinyon script signature
Charlotte · ’25
11
Cedar & Glow Med Spa
Desert-modern · Crimson Pro on terracotta, sand, and sage
Tucson · ’25
12
Hush Nail Studio
Gallery-clean minimalist · DM Serif italic on cool gray + blush
Portland · ’25
13
North / Black Tattoo
Stark gallery-dark · Anton condensed on pure black + blood
Seattle · ’25
— Begin a project
Seven days from now your studio has a site that actually books clients.
Most owners send the brief on a Friday afternoon. The site goes live the next Monday morning, before they finish their first coffee. No kickoff. No deck. Just send me a note.