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The shop · est. 1928

Same chair. Same cut.

Salvatore Vitale opened this shop in nineteen twenty-eight with two chairs and a hand-painted sign that is still over the door. Almost everything since then is a story about what we decided not to change.

Heritage & Sons / Three generations
The line 1928
Salvatore opens
two chairs

1946
Joe Sr. takes the
second chair

1994
Joe Jr. takes
the first

2019
Marcus takes
the third

Ninety-eight years

Salvatore came over in 1921 and cut hair out of a back room on Union Street for seven years before he could afford a storefront. He took this one in 1928, put in two Koken hydraulic chairs, and painted the sign himself. His hand is still on it.

His son took the second chair in 1946, straight out of the service, and ran the shop from the mid-sixties. His grandson took the first chair in 1994. That is Joe, who is in here six days a week and would like it noted that his grandfather worked seven.

Three generations is the sort of thing that goes on a sign because it sounds good. What it actually means, practically, is that the man cutting your hair learned it from somebody who learned it in this room, and that there has not been a year since 1928 when this door did not open.

What has not changed

The chairs. Both original Kokens, rebuilt twice, and the hydraulics still work better than anything you can buy now. The mirror. The bell on the door, which Sal hung the day he opened and which is louder than anybody would choose in 2026.

The absence of an appointment book, which was not a decision at all until about fifteen years ago and has been a deliberate one since.

What has

The prices, mostly. A cut was thirty-five cents in 1928 and it is thirty-eight dollars now, which is roughly what a cut has always cost in the money of the day.

The block. Court Street in 1928 was Italian, working, and closed on Sunday. It is not that now. We are still closed on Sunday.

And the third chair, which was a storeroom until 2019 and is the first time this shop has had three barbers at once.

1928Opened by Salvatore Vitale
1471 Court Street
3Generations,
same family
0Appointments taken,
in ninety-eight years

On being an old shop

There is a version of this business that sells the year on the sign. Reclaimed wood, an Edison bulb, a moustache wax line at the counter, and forty-five dollars for a haircut that is really about the atmosphere. Brooklyn has a lot of those and some of them are good.

We are not doing that, and the tell is that nothing in here was chosen. The chairs are old because nobody replaced them. The bell is loud because Sal bought a loud bell. There is no wax at the counter because nobody here uses wax.

What you are paying thirty-eight dollars for is a haircut from somebody who has done twenty thousand of them, in a room where the last three men in the chair got the same one.

The talk

Several people over the years have said, in one form or another, that the conversation is the actual product. That is probably true and it is not something we manage.

What we do manage is the room it happens in: no music loud enough to talk over, no television, and a bench by the window where men who are not next wait anyway. Some of them have not had a haircut here in months.

Heritage & Sons Barber Company·1471 Court St, Brooklyn·Est. 1928

Ninety-eight years, same door.

It is still the bell Sal hung. Walk in Tuesday to Saturday and somebody will get to you.

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