Most men get a good haircut and then undo half of it by Thursday. None of what follows requires buying anything, and the single most useful item on the list is free and takes five minutes.
Come in any time between cuts, sit down, five minutes, nothing on the ticket. The neckline is the first thing that goes and the only part of a haircut other people are looking at from behind.
It buys you about a week and a half on a fade and rather more on a classic cut. Almost nobody takes us up on it and everybody who does keeps doing it.
Daily shampoo strips the oil that makes hair sit where it was cut. Two or three times a week is right for most men, and rinsing with water on the other days does most of what you think shampoo is doing.
The exception is if you use product every day, in which case wash it out properly every day.
Rough-drying with a towel and then leaving it sets the hair in whatever direction you rubbed it. Pat it, then comb it the way it was cut, then leave it alone.
If you use a dryer, low heat and point it down the hair rather than into it.
There is nothing to buy at our counter, so this is advice rather than a sale.
Fine or thinning hair wants a matte clay or a texture powder. Anything with shine makes fine hair look thinner because it clumps into strands and shows scalp between them.
Thick straight hair wants a cream or a soft paste. Pomade is fine if you want the shine, but on thick hair it is doing less work than you are paying for.
Curl and coil want moisture first: a leave-in conditioner on damp hair, then a cream to define. Marcus will talk you through it properly and it is the most common conversation in his chair.
Grey hair is coarser and holds shape on its own. Most men over sixty in here use nothing at all and their hair sits better than it did at thirty.
A fingertip. Warm it between your palms until it disappears, then through the back and sides first and the front last, because whatever is left on your hands is the right amount for the front.
Everybody uses about three times too much and the tell is hair that looks wet at four in the afternoon.
Two weeks. At three it is a short back and sides that used to be a fade, which is fine, but it is not what you paid for.
Three weeks comfortably. Four with a neck clean-up at week two and a bit of luck.
Four to six. It grows out longer rather than untidier, which is the whole argument for it.
Two to three weeks for the lines regardless of the length. The lines are the haircut.
Two or three times a week for most men. Daily shampoo strips the oil that makes hair sit where it was cut, and rinsing with water on the other days does most of what you think the shampoo was for.
No. Walk in, five minutes, nothing on the ticket. It buys about a week and a half on a fade and it is the most underused thing in the shop.
A fingertip, warmed between the palms until it disappears. Back and sides first, front last, using whatever is left on your hands. Almost everybody uses three times too much.
Two weeks for a bald fade, three for a mid or low fade, four to six for a classic cut, and two to three weeks for beard lines regardless of length.
The neck clean-up is the best thing on this page and the least used. Tuesday morning, in and out.
Example interactive prototype. Not a real business. Names, photographs, reviews and figures on this page are illustrative. Identifying details on real client work are changed to protect their privacy. This is what Yeti can build for a barbershop in seven days.