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The studio · est. 2014

Heavy black. Fine line. No filler.

A second-floor print shop on Twelfth Avenue that Iver took in 2014 with the presses still in it. Three private booths and one walk-in chair, and it has not needed to be anything else.

North / Black / About North / Black
The studio Opened 2014

1212 12th Ave
2nd floor

Three private
booths

One walk-in
chair

Northern light

Tab, a black
labrador

The print shop

Twelfth Avenue, second floor, a commercial letterpress that had been in the building since the fifties and closed in 2012. Iver took it in 2014 with two presses still bolted to the floor, which took four months and a crane to remove and which the floor still shows.

What made it worth the trouble is the north-facing glass down one whole wall. Northern light is even, cool and does not move across the day, which is the reason painters have wanted it for four hundred years and is a genuinely useful thing when you are matching values in grey wash at four in the afternoon.

Three booths, not one room

Private booths rather than an open floor, which is unusual in a studio this size and was the second decision after the light.

A four-hour session is a long time to be partly undressed in a room with strangers in it, and an open floor means every conversation is shared. Booths cost floor space and they are the thing clients mention most, particularly people who have been tattooed in an open shop and did not enjoy it.

What has not changed

The rate, which has moved twice in twelve years. The policy, all of it. The two-week check-in photograph, which was Iver’s idea in the first month and which every artist here now does.

And Tab, who arrived in 2016, is elderly, is on the sofa, and has met more of Seattle than any of us.

2014Opened in a print shop
on Twelfth Avenue
3Artists, three books,
three waitlists
1Walk-in chair,
Saturdays only

“Book the artist, not the shop

It is on the front page and it is the only thing here that functions as a philosophy.

Most studios take an inquiry centrally and assign it, which fills the calendar and means the person drawing on you was chosen partly by who was free. Here the inquiry goes to a named person and is answered by that person, and if they are not right for it they will say so and name who is, including somewhere else in this city.

The cost is the waitlist, and it is a real cost. Four to six months is a long time to want something, and there is no way to shorten it that does not involve one of these three doing work they are worse at.

What we are not

Not a collective: everybody here is on the same rate, the same policy and the same schedule. Not a private studio; the door is open Tuesday to Saturday and there is a sofa. Not precious about any of it, and the walk-in Saturday exists precisely so the answer to somebody curious is not “six months.”

And not quiet in the reverent sense. It is a working room with three people in it who talk to each other, and the only actual rule about noise is that there is no music after seven, because the neighbours upstairs live there.

North / Black Tattoo Co.·1212 12th Avenue, Seattle·Est. 2014

Twelve years, same floor.

Three booths, north light, and a dog who will sit with you whether or not you asked.

Yeti·Design Co.

Example interactive prototype. Not a real business. Names, photographs, reviews and figures on this page are illustrative. Identifying details on real client work are changed to protect their privacy. This is what Yeti can build for a tattoo studio in seven days.

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