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The studio · 47 sets

Forty-seven sets, this season.

Most nail studios show ten photographs of their most elaborate work. This is the whole season, and the useful thing about that is the proportions: the plain sets are most of it, and they always are.

Hush / The gallery

What a season actually looks like.

29 of 47

No art at all

Soft gel or structured gel, one colour, shaped and finished. Nearly two thirds of everything that happens in this room and the sets people wear longest.

A well-built plain set on a good shape is a better result than crowded art on a bad one, and the people who come here most often know it.

62%
13 of 47

One to four nails

An accent, a French in an odd colour, a single botanical, a line. Ten to thirty minutes on top of the set.

The sweet spot, and what we would suggest to almost anybody booking art for the first time.

28%
5 of 47

All ten nails

A full painted set, an hour to ninety minutes on top. Usually for something: a wedding, a trip, a birthday, once for a gallery opening.

Worth doing. Most people who do it come back for accents, which is not a failure of the full set.

10%
The season 47 sets

29 plain
13 accents
5 full art

Longest
3 hr 40
a full ten-nail
wedding set

Shortest
75 minutes
a two-week fill

Why show all of it

A portfolio of only the elaborate work sets an expectation that the elaborate work is the norm, and it produces two bad outcomes. People arrive believing a plain set is a lesser choice, and people book art without budgeting the time for it, which turns into a conversation at the chair about what to cut.

Sixty-two per cent of what leaves this room is one colour on a well-built apex. That is the actual product and it is what most people want most of the time.

What a tile tells you

Each set in the studio gallery carries a number, a system, and the time it took. Not because anybody needs the data but because time is the honest unit here: a two-hour set and a three-hour set are visibly different objects, and the number is the only way to say so without a sales pitch.

The longest of the season was three hours and forty minutes, a full ten-nail painted set for a wedding. The shortest was a seventy-five minute two-week fill, which is the appointment we would most like everyone to book.

On photographing your own

Every set gets a photograph before you leave, on the same grey card in the same window light, and you get it. Two reasons: it is the only way to compare a set at week one against the same set at week three, and it is genuinely useful for deciding what to do next time.

If you would rather not be photographed, say so and nothing is taken. Nobody has ever been asked twice.

Most of it is one colour.

And that is not the boring answer, it is the good one. Book a plain set and see how a proper apex wears.

Yeti·Design Co.

Example interactive prototype. Not a real business. Names, photographs, reviews and figures on this page are illustrative. Identifying details on real client work are changed to protect their privacy. This is what Yeti can build for a nail studio in seven days.

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